How to Use Instagram’s New Features to

Promote Your Business

Instagram is a photo-sharing social media platform that was created in 2010. It was founded in 2010 by Kevin Systrom, and it was launched on the Apple mobile operating system in October of that year. In less than two years, Instagram was bought by Facebook for $1 billion in stock and cash. The success of this app quickly led to a host of new features and enhancements. The IGTV application and Reels are two examples of these features.


If you use Instagram, you’ve probably seen the new feature called IGTV on the app. It allows you to upload longer video content to the platform. This allows you to showcase your daily life and share behind-the-scenes moments from your business. This is a great way to give your followers an inside look at the products and services you sell, as well as your daily routine. In this article, we’ll cover the benefits of IGTV and how you can use it to promote your business.


Whether you want to create a vlog or a short video, you can easily create Reels on Instagram with a few simple steps. First, you need to tap on the camera option. After that, you can select an effect or song, or use the slider at the bottom of the screen to add your own audio. You can also change the speed of your video. Make sure that the video quality is high, and think about the storyboard before adding features.

Messages icon

If you’re having trouble reading the text of your Instagram messages, the Messages icon has changed. The new icon looks more like the Facebook Messenger icon, and it’s still located next to the Search icon in the top right corner. However, the icon now allows you to change the colour of individual chat windows, which is helpful for setting different identities for different chats. The options are located in the Messages section, and you can also change the color of the entire chat window by tapping on the “Information” icon.


The popularity of hashtags on Instagram has grown dramatically in the last two years, so how do you maximize their potential? Instagram has a number of tools that can help you maximize the impact of hashtags for your business. For example, Sprout’s Instagram Business Profiles report will show you which hashtags are generating the most engagement and reach. If your posts are dominated by the same hashtags, you may want to switch it up a little to see which ones are doing better.


Using the Facebook “post now” feature of Instagram, you can now cross-post your posts from Facebook to Instagram. However, this feature is still in beta and only works for some Facebook pages. Until now, you had to manually post to both Facebook and Instagram using the “post later” option. Before this feature was added to Instagram, people had been using social media scheduling tools to post to multiple sites at once. However, this isn’t a problem anymore, as it’s now possible to cross-post from Facebook to Instagram via a single account.

Finding people to follow

The first step to finding people to follow on Instagram is to explore your contacts list. After you’ve connected your contact list, Instagram will show you the profiles of people you know. You can confirm their email addresses or phone numbers to follow them. If you don’t have any contacts in the account, you can enter the name of the person in the search bar at the top of the screen. After you’ve confirmed the email address, you can choose the person you want to follow and tap Follow to follow them.