4 critical keys to marketing in the digital era
If a single follows the technologically-targeted and dedicatedly posthumanist literature in promoting and customer analysis, 1 notices that its central impetus could be the transgression of distinctive and hierarchically-purchased boundaries drawn in between human, nature, and machine (e.g. Campbell et al., 2010; Kozinets, 2015; Šimůnková, 2019; also Fox & Alldred, 2018; Herbrechter, 2013). Exactly what …